DERNEK
Muhammet Petru Gürkan portrait

ABOUT

For more than 20 years, Muhammet has developed wellbeing experiences that bring hospitality, health, nutrition and lifestyle together. His career spans The LifeCo, Sianji Wellbeing Resort and The Detox Bay, followed by his role as a founding partner of the award-winning Atasagon Wellbeing Center in Romania.

He brings this international experience to DERNEK by transforming wellbeing and longevity ideas into original, actionable concepts. Programme design, medical wellbeing, nutrition, spa, guest experience and operations are combined within models created to improve people’s lives while remaining commercially and operationally sustainable.

EXPERT

Muhammet Petru Gürkan

WELLBEING & LONGEVITY

Wellbeing & Longevity StrategyMEDICAL WELLBEINGHEALTHY FOOD & NUTRITIONSPA & BEAUTY PROGRAMSDETOX PROGRAMS

SELECTED PROJECTS

Atasagon Wellbeing Center

Atasagon / Wellbeing & LongevityCo-founder & operator

Co-built a pioneering Romanian wellbeing centre, integrating detox, nutrition, medical and lifestyle programmes into a trusted operating model.

Panorama Skhidnytsia Resort

Hospitality & wellbeing developmentConcept and business strategy lead

Developed a phased clinic-resort concept combining medical wellbeing, balneology, spa, beauty, slimming and accommodation in Skhidnytsia.

Gardens of Babylon Hotel – Sianji Wellbeing Resort Transformation

Luxury Hospitality & WellbeingProject Leader

Led the repositioning of Gardens of Babylon Hotel as Sianji Wellbeing Resort, integrating wellbeing programmes, guest experience and operational systems.

Awards

• ESPA innovation awards ( France, European Spa Association ) Innovative Medical Spa Award in • Dr. OZ Excellence Awards at 2016 Complete Detox & Well-being concept • Thermalia SPA awards ( Best Well-being concept) 2016-2026 continually • Romanian SPA awards ( Best Well-being concept) 2016-2026 continually • Europe's Leading Spa & Wellness Resort 2014 by World Travel Awards (Sianji Well-being Resort) • Turkey's Leading Spa & Wellness Resort 2013 by World Travel Awards - (Sianji Well-being Resort) • Seven Star Hospitality 2013 in the category Best Spa in Turkey (Sianji Well-being Resort) industry awards • Europe's Leading Spa & Wellness Resort 2013 by World Travel Awards (Sianji Well-being Resort)

INDUSTRIES SERVED

Hospitality & Travel
Wellbeing & Longevity
Food, Nutrition & Consumer
Real Estate & Destination Development
NEXT EXPERT
Demet Dernek

EXECUTIVE COACHING & TRAININGS

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