Ramada Hotel & Suites Kemalpaşa
HOTEL PRE-OPENING & CREATIVE
Ramada’s arrival in İzmir, prepared from pre-opening to launch and beyond.
"We directed the pre-opening creative consultancy and brand launch strategy for Ramada Hotel & Suites Kemalpaşa, bringing Wyndham’s global hospitality standard to İzmir. From defining outlet identities—such as Cherry Restaurant and Baresto Bar—to curating interior artwork and executing a multi-year marketing framework, we established a seamless visual and commercial presence from day one."
Pre-Opening Positioning
Adapting Wyndham’s global brand guidelines into a cohesive local presence—requiring a complete pre-opening communication infrastructure across accommodation, dining, wellness, and events.
Concept Curation & Art Direction
Engineered individual sub-brand identities for Cherry Restaurant and Baresto Bar while curating room artwork, photography, and collateral—culminating in a high-profile launch event for the business community.
Sustained Commercial Presence
Delivered a long-term marketing ecosystem covering seasonal campaigns, digital assets, and hotel collateral to ensure consistent property visibility and outlet performance over the following years.
SCOPE OF WORK
What we brought together.
- 01Hotel Pre-Opening & Creative Consultancy
- 02F&B & Outlet Brand Concept Creation (Cherry & Baresto)
- 03Interior Art Direction & Photography Curation
- 04Launch Strategy & Grand Opening Event Production
- 05360° Collateral & Sustained Marketing Campaigns