Swissôtel Büyük Efes
CONCEPT & BRANDING
The heritage of an İzmir landmark, carried into everyday guest communication.
"During the landmark transition of İzmir’s iconic Büyük Efes Hotel under the Swissôtel brand, we conceptualized exclusive guest engagement assets. By translating the hotel’s rich art collection—including the historic Artemis sculpture—into a refined loyalty program identity and consecutive annual collector's calendars, we bridged the property’s heritage with contemporary luxury hospitality."
Iconic Heritage in Transition
Recontextualizing the cultural memory of Büyük Efes within Swissôtel's global luxury standards—requiring a sophisticated guest communication strategy that honors local heritage.
Art-Led Brand Engagement
Transformed the hotel’s iconic Artemis sculpture and curated art collection into tangible brand assets. Engineered the concept, visual direction, and editorial narrative for the loyalty card and collector's calendars.
Elevated Guest Loyalty
Delivered an artistic, highly collectible loyalty identity—deepening engagement with high-net-worth guests while reinforcing the hotel's position as a cultural landmark
SCOPE OF WORK
What we brought together.
- 01Loyalty Programme Concept
- 02Loyalty Card Design
- 03Annual Calendar Concepts
- 04Art Direction & Photography
- 05Design & Print Production