Arzum works at the intersection of digital marketing, data and operations. Her Industrial Engineering education at Istanbul Technical University gave her a structured approach to growth, which she developed through roles in customer acquisition, performance marketing and mobile applications—including global growth responsibilities at Rovio Entertainment.
At DERNEK, she connects market insight with measurable execution. Customer behaviour, digital channels, creative performance, budgets and internal processes are shaped into growth systems that improve decisions and turn marketing activity into sustainable commercial results.
EXPERT
Managed growth initiatives for Angry Birds titles, focusing on user acquisition, campaign and creative performance, budget allocation, experimentation, and growth optimization across global markets.
Worked on digital growth and performance marketing for obilet, managing acquisition campaigns, performance analysis, budget optimization, and channel-level improvements to support customer growth and conversion.
